A few years ago, I was really getting frustrated with the number of clients that would ghost me.
I took the time to create a personable, detailed email response to their inquiry, and poof! they disappeared faster than my will to resist grabbing a pint of Ben & Jerry’s as I walk past the frozen food section.
This got me thinking.
What’s a better way to connect and engage with potential clients? How can I be more personable and seem more like a person and not just some rando behind a keyboard?
So I came up with the idea of making short intro videos for any inquiries I get. Here’s an example below:
There’s a few key things about this video that makes it work:
- I use the client’s name.
- I talk to them personally.
- I reference specific things in their inquiry.
- I answer any questions they may have.
- I ask specific followup questions (if I have them) to make sure I’m understanding them and hearing them properly.
- I keep it very short.
- I keep it real; I’m not overly glammed up or polished, I’m usually wearing a sweatshirt (or as pictured here, a bath robe), and for me and my brand, this really works to create a more personable introduction. (Your results may vary depending on your branding and clientele.)
In my experience, clients love it. I am also much more likely to hear back from people that I took the time to really connect with.
I’ve shared this idea with my clients as well, and they noticed a similar trend – clients were much less likely to ghost them after receiving a personalized video response.
Additionally, how many people from your competition are taking the time to make personalized videos for each of their inquiries? If you want a way to stand out to people right off the bat, this is a great way to do it.
The good news is you don’t even have to upload a video to YouTube each time. The embedded video here is a YouTube video, but when I make videos for clients I use an app called Loom. It’s a free video capture software program that lets you record up to 5 minutes videos. Once the recording is over, it syncs to your Loom account and you can send a link to the video to anyone you want.
I’m not an affiliate of theirs and they’re not paying me to promote their product, it’s really a great app for making super simple and quick videos (plus there’s even a phone app as well!). You should check it out here.
Even if clients don’t end up booking with you, this will certainly stand out to them and be memorable.
Leave a Comment