Free Facebook Ads Course For Photographers

Hey there fellow Photographer Friend!

Facebook ads can be so daunting. At least that's how I felt when I first tried them out.

I stuck with it though, and it has paid dividends!

So I wanted to take a hot minute and walk you through the very basics of how to set up Facebook Ads.

This mini course has 9 modules -

1. Campaigns
2. Ad Sets
3. Ads
4. The Facebook Pixel
5. Retargeting
6. Audiences
7. Interpreting Stats
8. Anatomy of a Photography Funnel
9. Top 7 Facebook Ads Mistakes Photographers Make All The Time

And each one will walk you through the basics of setting up Facebook ads, as well as share some insights about strategy and funnel outlines that have worked amazingly well for me.

Part 1 - Campaigns

Part 2 - Ad Sets

Part 3 - Ads

Part 4 - The Facebook Pixel

Part 5 - Retargeting

Part 6 - Audiences

Part 7 - Interpreting Stats

As of right now, the stat benchmarks you want to watch are as follows:

Click Through Rate (CTR): 0.5%-1%
Cost Per Click (CPC): Under $3 (I aim for $2 or less)
Cost Per Mille (CPM): Under $30 (I aim for under $10)

Also, make sure you are paying attention to CTR and CPC and not 'All CPC' or 'All CTR.' The 'all' indicates cost for any clicks or interactions with your ad (including liking or commenting), and you just want to track the cost or percentage for link clicks for the link you're actually advertising.

Part 8 - Anatomy of a Photography Funnel

Part 9 - Top 7 Facebook Ads Mistakes Photographers Make All The Time

Downloads

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Use the form below to tell me a little bit about you and your business and I'll send you a free strategy video personalized to your business!

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