Google analytics is an incredibly under-utilized tool that can tell you so much about your website. 

It can tell you where your website users are coming from, how long they stay on your site, what traffic sources convert the best (social media, Google, etc.), and what your website's conversion rate is (in other words, the percentage of visitors to your website that convert to inquiries or bookings).

And the best part is it's completely free.

In this free mini-course, I'll show you how to set up Google Analytics and what kind of interesting data you can find, and where to find it.